Let Us Take a Look at 2017’s Creativity in Design
It is a fact that today’s world is a digital one and the website of a company has to be well created to be able to go in this new trend. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. A website should be a user friendly means of presenting a company to the digital world, but that it should also be a well made design that can create curiosity among viewers well enough for them to dwell in a company’s site and discover its offers. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
Having a creative web design is thus more of a necessity today so that it can capture the brand’s personality, and to do this web design and planning in a creative way, tech specialists who know what they are doing are suited to do the job, like those IT services professionals. It is thus fair to say that tech designers are considered our artists in today’s modern digital world.
It can also be noted that minimalism is the modern strategy in marketing. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.
It is the main objective in using minimalism to have a clear communication with viewers turning into potential customers. Usually when we mention the word design, there is an image that goes with it. In 2017 however, design is not merely static but incorporated with video that opened a new dynamism.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. A 3D effect is also added to increase in parallax.
Being subtle in expression has not gone when it comes to artistry, but instead, what is rising in popularity is illustration in the face of big and bold graphics and photography. Since illustration is a visual language that can present firmly and show a brand’s quality in a subtle way, many companies would opt for this design.